Legislation Strengthening Consumer Protection Laws & Protecting Businesses Signed into Law

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Friday, March 14, 2014

PIERRE, S.D – Attorney General Marty Jackley extends his appreciation to the South Dakota Legislature and Governor Dennis Daugaard for signing SB 23 into law that will strengthen consumer protection laws and protect businesses. "This legislation was aimed to better protect our consumers and legitimate businesses from annoying and costly scam artists by addressing new technologies and strengthening enforcement provisions for deceptive acts," said Attorney General Jackley.

Last year the Attorney General's Consumer Protection Division received approximately 30,000 consumer inquiries, including phone calls, emails, and correspondences and recovered $9,446,810 for South Dakota consumers. Most of South Dakota's consumer protection laws had not been updated since their inception in 1971. These laws:

Last summer, the Attorney General formed a consumer protection working group consisting of over 70 stakeholders including consumers, business owners, affected interest groups and legislators. The Attorney General would like to thank the stakeholders as well as working group Chairman Senator Ernie Otten and Vice Chair Person Representative Peggy Gibson for their work on this legislation.

Members around the Governor signing the bill